Key Word Phrase

Your key word phrase should be in the first 90 characters of your first paragraph.  Remember to list your second key phrase with the text.  You can even list your third key phrase in this first paragraph.  The thought is to follow up you key word phrase heading.  Make your introductions statements, explain the product or service. Insert the key word but not the phrase lessens the effect as the search engine is searching for the key word phrase as a single entity and not a collection of words.  There is a thought that by bolding or italic your key word phrase, it can have rankings.  We currently recommend that you the effect on key word phrase placement helps very little.  Actually too many occurrences may hurt your key word phrase ranking.

Second Key Phrase

The introduction of the second key phrase in your first paragraph leads to the second paragraph that fills out your second key phrase.  This follows corrected English where you introduce key thoughts in the first paragraph and then sell the position or point in the next paragraphs.  Your key word phrase is backed up or further explained in this paragraph by your use of the second key phrase.

Third Key Phrase

Here the third key phrase mentioned in paragraph #1 will be explained.  Don't forget that your key word phrase is your main thought.

Your third key phrase can:

• Use paragraph formatting based on the structure of your text
• Should mention your key word phrase within the paragraph
• You can have links to other phrases or pages within your web site from any paragraph on the page. When you create those links use creative key word strategy.  The mention of the exact phrase will reinforce the importance of that information on the next page.

Your key word phrase should be mentioned in the last paragraph – no matter how many paragraphs you have. Search engines will view each page as a complete unit.  In English we learned to use the last paragraph as a conclusion or wrap up and not to introduce new thoughts.  In speech class we were taught to "tell them what you are going to say, then tell them, then tell them what you told them."  The search engine my see that you started with a key word phrase, completed the thought with a second key phrase and supported a third key phrase.  Therefore this page must be about your key word phrase!